Absolut Vodka Ads Are Absolutely Amazing

I was looking through a magazine today and I noticed Absolut Vodkas ad campaign "In an ABSOLUT world". I've always admired Absolut Vodka ads, as well as their quirky and intellegent product design. “In an ABSOLUT World” is a powerful campaign that provides a rich framework for the ABSOLUT brand that builds on the foundation established by ‘The Absolutes’ campaign last year. Our consumers are intelligent, and we hope they have a gut reaction that sparks conversations and challenges them to think about their vision of an “ABSOLUT World,” says Tim Murphy, Senior Brand Director, The Absolut Spirits Company, Inc. Their ads in print are wonderful and their new commercials are brilliant! I especially like "In an ABSOLUT world friends would get together more" comedians Zach Galifianakis, Tim Heidecker and Eric Wareheim were commissioned by Absolut Vodka to create any sort of film that promoted their product. This is what they came up with... http://www.youtube.com/watch?v=5p0QtJMKt1s. Absolut Vodka's publicity/advertisment teams are genius, this is a prime example of what smart, tasteful design and font can do for product sales. They have made advertising an art form. Check out this campaign and others at http://www.absolut.com/iaaw/ .